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It' i's revision time, take Professional Marketing Practice - CRM 2025 Mock

49/49 MCQs for:
CRM 2025 Mock
The process of examining a company's historical sales data to predict future sales performance is called:
What type of marketing research has the primary objective of determining the nature of the relationship between two or more marketing variables?
Any tangible item or intangible service that can be offered to customers to satisfy their needs and wants is best termed a/an:
Which method of price setting primarily bases the price of a product on what customers are willing to pay or their perceived value?
In a distribution channel, which member typically buys in large quantities and then sells in smaller quantities to the final consumers?
When XANTHCAM implemented an awareness campaign aimed at influencing the behavior of customers and channel members, this marketing activity is best described as:
What is a document used within a company to record the specific details of a sales transaction?
From the options below, identify an external source of secondary data.
Rinah is evaluating price, suitability, designs, and quality before making a purchase. This consumer good can be classified as:
In a marketing context, when the design or features of a product's packaging are specifically intended to attract customers, the package is said to have performed the function of:
Which diagram is commonly used to illustrate the stages of a product's sales and profit trends over its lifespan in the market?
Setting a product's price based on the prevailing prices of similar or interchangeable products offered by competitors is a pricing approach called:
ENEO conducts a market study every January to understand customers' reactions to their services. This type of research is best described as:
Which pricing objective primarily aims to achieve a large share of the market for a product?
When the TOYOTA Company appoints MODERN AUTOS as the only authorized distributor of TOYOTA vehicles in Cameroon, the distribution strategy being used is:
In inventory analysis and control, which category of stock typically represents a high capital investment and therefore requires the most stringent control?
If the annual turnover of the brewery industry is 420,000,000 FCFA, and Brasseries realized sales of 50,400,000 FCFA, with other competitors sharing the rest, what is Brasseries' market share?
At which stage of the marketing research process is the questionnaire typically administered (distributed) to respondents?
The category of buyers who are the first to adopt a new product are called:
When a company sets a price for its product with the aim of achieving a specific level of profit, the pricing objective is described as:
What is generally considered the most suitable channel structure for distributing perishable goods like vegetables and fruits to final consumers?
Identify a sales promotion technique that is particularly suitable for business customers (channel members).
Which function of personal selling involves the sales force actively seeking out and identifying potential new customers (leads)?
The process of evaluating past sales data to assess the performance and effectiveness of individual sales personnel is best termed:
The percentage of a company’s sales volume in relation to the total sales volume of all competitors in the same industry is described as:
Marketing research that is conducted on a regular and ongoing basis to address recurring marketing challenges is best known as:
What is a formal assurance provided by a manufacturer to a buyer, guaranteeing that the product meets a certain level of expected quality?
CONGELCAM reduced the price of its fish products in response to a price decrease in meat by competitors. CONGELCAM's pricing decision was primarily influenced by:
Identify a key reason why a producer might prefer using indirect distribution channels over selling directly to consumers.
At which stage in the selling process does the salesperson address and counter any negative remarks or concerns raised by a potential customer about the product?
A group of individuals employed and assigned by a company to perform selling tasks is best described as a:
From which of the following sources do the highest percentage of ideas for new products typically originate?
Sales forecasts are primarily based on estimates of:
The --- is the set of consumers who demonstrate a sufficient level of interest in a particular market offering.
A descriptive thought or conviction that a person holds about something is classified as a:
In the personal selling process, which step involves identifying potential customers who might be interested in the product?
According to the promotional mix, which element focuses on building direct relationships with individual customers to foster long-lasting relationships?
Product quality leadership as a competitive strategy is primarily based on:
Under which market conditions is a market penetration pricing strategy typically most effective?
If a company faces intense competition and is struggling with over-capacity, which pricing objective is it most likely to adopt?
Any paid form of non-personal presentation and promotion of goods, services, or ideas by an identified sponsor is known as:
Identify an external source of secondary data from the options below:
If DUDU wants to make a purchase but carefully assesses price, suitability, designs, and quality before deciding, this consumer good can be termed a:
In a marketing context, when a product's packaging is designed with the primary goal of attracting customers' attention, the package is said to have performed the function of:
Which diagram is commonly used in marketing to visually represent the trend of a product's sales and profits over its duration in the market?
Setting a product's price based on the prices of similar products that consumers might choose as alternatives is a price-setting approach called:
If ENEO conducts a market study every January to gather customer feedback on their services on a regular basis, this form of research is:
Which pricing objective is primarily focused on achieving a high percentage of the total market sales for a product?
When the TOYOTA Company uses MODERN AUTOS as the sole distributor of TOYOTA brands within Cameroon, the distribution strategy being employed is: