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It' i's revision time, take Sales Methods & Communication - CRM 2025 Mock
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CRM 2025 Mock
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50/50 MCQs for:
CRM 2025 Mock
What term describes direct, individualized communication aimed at persuading a potential buyer to purchase something that meets their specific needs?
Making sales.
Personal selling.
Direct marketing.
Selling.
The act of a person assisting another to fulfill their wants or requirements is known as:
Personal Selling.
Selling.
Direct marketing.
Marketing.
An individual who represents a company to its clientele by engaging in activities such as identifying prospects and communicating product information is a:
Marketer.
Sales people.
Seller.
Sales person.
Which of the following is NOT a typical positive attribute of an effective sales professional?
Anxiety to make sales.
Politeness.
Inability to withstand challenges.
Courageous.
The process by which a salesperson or a company identifies potential customers who are likely to make a purchase is called:
Analysis.
Prospecting.
Market analysis.
Research.
Individuals or organizations that have been assessed as having the necessary qualifications and potential to purchase products are known as:
Agents.
Customers.
Buyers.
Prospects.
What term is used to describe individuals or entities that an organization considers as possible future purchasers of their offerings?
Potential buyers.
Suspects.
Prospects.
Lead.
What are the factors that deter a customer from purchasing a company's product referred to as?
Motivation.
Customer’s perception.
Purchase mobile.
Constraints.
What is the driving force that encourages a customer to buy a product called?
Purchase mobile.
Motivation.
Income.
Constraints.
A person or entity that acquires products for personal use, further production, or resale is best described as a:
Consumer.
Customer.
Buyers.
User.
Individuals who are not currently using a product but have the potential to do so in the future are referred to as:
Actual Consumers.
Real Consumers.
Absolute Consumers.
Non Relative consumers.
Which of the following is NOT typically considered a direct commercial source of information for customers?
Posters.
Advertising.
Mass media.
Bill boards.
An individual who purchases a product primarily based on a logical assessment of its ability to meet their needs is best described as a:
None of the above.
Rationalist.
Altruistic.
Hedonist.
Which of the following is NOT a component of the SONCAS model of customer motivations?
Security.
Autonomy.
Affection.
New.
A customer asking, 'Is this the most recent brand in the market?' is primarily expressing which purchase motive from the following options?
Security.
Newness.
Price.
Comfort.
Needs related to forming connections with others, experiencing affection, love, and a sense of belonging are known as:
Esteem need.
Safety need.
Social need.
Basic need.
What term describes the process of moving goods from the producer to the end user, whether directly or through intermediaries?
Distribution center.
Distribution.
Dual distribution.
Distribution Channel.
Activities involved in the selling, provision, and delivery of goods and services to the final consumers are best described as:
Retailing.
Agents.
Physical distribution.
Wholesaling.
What type of selling involves a salesperson assisting the customer to ensure their needs are met?
Hawking.
Traditional selling.
Telephone.
Home selling.
A significant drawback of traditional selling methods is that they are often:
It’s Easy.
Objections.
Time consuming.
It is expensive.
Which of the following is a Commercial bank operating in the Cameroonian market?
CBC bank.
Aziccul.
Lobe credit union.
Ntaccul.
A self-service retail establishment with a floor space between 200m² and 400m² and multiple locations is generally referred to as a 'one-stop shop,' best describing a:
Hyper market.
Traditional stores.
Mini-super market.
Discount stores.
What is the term for a medium through which information can be encoded and disseminated to the public?
Decoding.
Media.
Channel.
Encoding.
The process of conveying a message from a sender to a receiver is best defined as:
Advertising.
Sales methods.
Communication.
Information.
The responses received by CAMTEL's manager after an advertising campaign are referred to as:
Noise.
Response.
Decoding.
Feedback.
What does the transmission of both verbal and nonverbal cues between sellers and buyers represent?
Distribution.
Communication.
Selling.
Promotion.
A significant disadvantage of compensating a sales force solely through straight commission is:
It provides maximum incentives to the sales person.
There is financial insecurity for those who have never sold before.
It stimulates sales force at maximum capacity.
Matches selling expenses to current revenue.
What device used in post offices for transmitting short written messages via wired and wireless media is known as?
Telex.
Telephone.
Facsimile.
Telegram.
If the total cost of goods purchased is 200,000frs and a 10% trade discount is offered, what is the commercial net amount?
180,000frs.
220,000frs.
200,000frs.
120,000frs.
When a salesperson suggests purchasing shoes to go with a suit a customer has already bought, what type of sales approach is Peter using?
Close sales.
Carry out complementary sales.
Carry out supplementary sales.
Take leave of customer.
Which element of the SONCAS model provides a customer with the confidence that the product will meet their needs?
Security.
Price.
Comfort.
Sympathy.
What factor determines the length of a distribution channel?
Routes.
Retailers.
Wholesalers.
Intermediaries.
What is the act of a salesperson presenting persuasive points to a customer in a face-to-face interaction to encourage a purchase called?
Product presentation.
Sales arguments.
Argumentation.
Product demonstration.
What is the name of a document sent by a supplier to a buyer to correct an error of undercharge in the supplier's favor?
Debit note.
Pro forma invoice.
Bill of exchange.
Credit note.
What type of document is issued to a customer when they have been charged more than the correct amount for goods?
Invoice.
Debit note.
Order letter.
Credit note.
What term best describes an organized effort by citizens and government agencies to enhance the rights and power of buyers in their interactions with sellers?
Consumer rights.
Consumer sovereignty.
Consumerism.
Consumer loyalty.
Allowing customers to exchange products that do not meet their specific needs is an example of:
After sale service.
Closing sales.
Before sale service.
During sale service.
What is an advantage of using a fixed salary as a method of compensating a company's sales force?
It differentiates sales people’s efforts.
It matches selling expenses to current revenue.
It’s easy to calculate.
It motivates sales people to current revenue.
What term describes a set of activities aimed at improving customer satisfaction levels before, during, and after a purchase?
Customer loyalty.
Customer information search.
Customer relationship management.
Customer service.
Communication is unsuccessful when the … does not reach the intended recipient.
Idea.
Message.
Services.
Goods.
Why do salespeople engage in negotiation with customers?
Increase profit.
Show- off.
Avoid misinterpretation.
Challenge him/her.
When a customer, like Mary, expresses an objection to a product, what should the salesperson's initial response be?
To ask her questions.
To challenge her.
Give her a smile.
To say she is right.
What is generally considered the broadest source of information available to a customer?
Libraries.
Television.
Friends and relatives.
Markets.
Who is involved in the act of making sales?
Agents.
Employees.
Nobody.
Everybody.
Who are manufacturer’s sales person?
People who sell for manufacturers.
Manufacturers who sell.
Agents of manufacturers.
Sales persons who are trained by manufacturers.
While many benefit from selling activities, which of the following typically does NOT directly benefit from the sales activities of an organization?
Customer.
Company itself.
The society.
Competitor.
How many basic steps are generally recognized in the selling process?
5.
7.
8.
6.
Which of the following is a fundamental requirement for someone to be considered a customer?
They must have friends who consume the product.
The person must be rich.
The person must be big.
The person must have a need to satisfy.
Which of the following is an example of a physiological need?
Respect.
Protection.
Belonging.
Shelter.
Who is credited as the author of the hierarchy of needs theory?
Abraham Maslow.
Abram Maslow.
Abraham Mascott.
Abrahim Maslow.